A Quick Guide to Search Engine Optimization (SEO)

Best Practice Solutions to Increase Your Website Traffic

There are many ways to increase traffic to your website. One of these ways is through search engine optimization. This is the process of increasing your website traffic by enhancing your content with organic search results. When done correctly your website, landing pages and blogs should be listed higher in search results. Below are easy to implement best practices to help you in your endeavor to increase your website traffic.

• Is your website optimized for search engines?

Audit your website content. Is your content valuable to your end-user? What are the keywords you use on each page? What keywords would your end-user search for when looking for your specific content? These are some questions you need to ask yourself when writing content for your website. Think about how your end-user will search for your content and what keywords they would search for.

• What are Keywords?

Keywords are the words typed into search engines. They are usually the topics that searchers are trying to learn more about. To find out what keywords your end-users are searching with, you need to do some research. The research would include which words that relate to your business and industry that a searcher might use. What are your end-user’s goals? What are their problems? What language would they use to search for a solution to a problem they are having? Once you have the answers to these questions you will be able to create a list of keywords to plug into your website content.

• How do I optimize keywords to specific website pages?

Add your list keywords to page titles and the URLs. Add the keyword to the page headers, image alt-text and the rest of the content on the page. Add the keyword to the meta description. This way search engines can scan your content quickly and easily to make sure your website is listed in the search results.

• Keep your content fresh and up to date.

Make sure you consistently have new content on your website and blogs. Having new content keeps your end-user interested in the conversations you are having. This also gives the impression that your website is not just “brochureware” but a dynamic living creature that your end-user can interact with and gain knowledge from.

With these easy to implement best practices, you are on your way to increasing website traffic significantly. If you have any questions or comments, please feel free to leave them below. If you have further SEO needs, contact me at nage.gibson@vivo360inc.com